Marketing Manager, Growth
Datature
Marketing & Communications, Sales & Business Development
Posted 6+ months ago
🇸🇬
Marketing Manager, Growth
The Scope 🔭
We are looking for a Growth Marketing Manager - to join our go-to-market team. As a key player in our team, you will strategize and execute marketing campaigns that resonate with our target segment - Developers and Technical Enterprise Stakeholders. This role combines creative campaign design, channel engagements, and technical marketing to enhance Datature's market presence.
Responsibilities 💫
Develop and execute lifecycle marketing campaigns across multiple channels, ensuring alignment with business objectives and brand consistency.
Design targeted retargeting strategies to increase conversion rates and engagement among existing customers.
Monitor, analyze, and report KPIs to ensure marketing initiatives reach revenue objectives
Conduct and incorporate strategic product, market, and customer analyses to uncover high-potential user segments and better understand their needs, identify new growth drivers or opportunities for improvement, and uncover and leverage new emerging channels to accelerate user time to value and speed to monetization
Design and personalized messaging in the product and touch-points involving mediums such as email, in-product, and social channels.
Leverage technical marketing tools and techniques, such as campaign automation, retargeting functions, and tools like Segment and Mixpanel
Requirements ⚒
Minimum 4 years of experience in B2B / Developer Tools / Product Marketing, with a proven track record of launching successful marketing campaigns
You also have experience in marketing to developers and technical audiences to drive early-stage planning and design coherent messaging and visuals for this segment
Excellent written and verbal communication skills, with an intuitive understanding of what motivates enterprise stakeholders and developers
You have a knack for understanding how customers use products, identifying gaps, and proactively finding areas of opportunity
You can explain complex, technical topics in a simple and approachable way
Graphics design skills and attention to detail in vetting visual assets is a must
Moderate technical fluency; familiarity with AI, APIs, and Introductory Machine Learning Techniques is a plus
Why You'll Love Us 🎈
We are a technology-first team dedicated to developing the most intuitive and performant platform to shape the way users think about building machine learning capabilities. We are a quirky group of engineers, serious about shaping the future of machine learning adoption.
You will have the largest impact on how users in both present and future interact with the sheer amount of complexity
Join us and solve tough problems - there's so much left to build.