ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, with the first prototype built during a 24-hour sprint. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World’s Most Rewarding Way to Shop — and looking for bold, driven individuals to join us.

Your Adventure Ahead

Campaign Development & Execution:
Oversee the CRM calendar for the Australia and New Zealand markets, tailoring strategies to each market’s growth stage and key performance metrics
Design, schedule, and oversee the execution of all CRM campaigns across multiple channels (email, SMS, in-app, and push notifications)
Work with the campaigns team to ensure all campaign copy, visuals and content are fully optimised, on brand and deployed correctly
Support campaigns & BAU campaigns where required
Analytics & Optimisation:
Manage day-to-day segmentation of our CRM channels
Work with the regional CRM team on developing detailed segmentation strategies to customer communications and optimise CRM inventory
Monitor, analyse and report weekly campaign performance - share insights with the team and recommend optimisations to achieve target metrics
Work with the regional CRM team on developing A/B test plans to maximise returns and improve campaign/channel effectiveness
Collaboration & Stakeholder Management:
Work closely with the regional CRM team and Marketing Manager ANZ to align CRM efforts with larger business goals
Collaborate with regional CRM and data teams to ensure data tracking is accurate and user events are used effectively
Platform Management & Reporting:
Understand core capabilities & new product release of key CRM tool (Braze)
Proactively provide regular insights to key stakeholders on opportunities for improvement

Essentials to Succeed

2+ years of experience in CRM operations, including campaign planning, audience segmentation & analysis
Hands-on experience with Braze or a similar CRM platform
Strong analytical mindset with an ability to measure success through data-driven decisions
Experience with A/B and multivariate testing, and ability to turn insights into actionable improvements.
Knowledge of email design / app push notification best practices
End-to-end understanding of programmatic campaigns (e.g. data integration, dashboard building, targeting logic, campaign creation) is a plus
Project management experience, with the ability to prioritize and manage multiple projects simultaneously, is a plus
A fast learner who is proactive, with excellent analytical, conceptual, and problem-solving abilities
Excellent written & verbal communication and collaboration skills, with the ability to work effectively across teams & markets
Demonstrated use of Generative AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.

ShopBackers' DNA

Grit - We tackle all challenges head-on, working together to solve problems and achieve success.

Hunger - We value hard work, and having relentless drive.

Speed - We move fast and have a bias for action, all to deliver maximum impact.

Impact - We focus on results, always aiming for the best possible outcomes and timelines.

Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

Exclusively for ShopBackers

Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.

Be part of a winning team on a journey to global scale.

Competitive compensation based on your performance.

Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.

Work-From-Anywhere benefit to enable you to thrive personally and professionally.

Flow Day Thursday (1-day a week, optional to work from home or office)

ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!

We are committed to protecting your data and ensuring fairness in our recruitment process. As part of this process, we use AI tools to assist with tasks such as application screening and candidate matching. These tools are designed to enhance efficiency and reduce bias, and their use complies with applicable data protection laws and our commitment to fair employment practices. Your personal data will be processed securely and transparently, and final hiring decisions are always made by our recruitment team, not by automated systems. If you have any questions about how your data is used, or wish to exercise any of your rights including the right to such processing, please contact us at dpo@shopback.com.

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